ABOUT US
oUR MISSION
and why we do it..
Nova Earth is a plastic-free living platform built for people who want to reduce their exposure to plastics and toxins – whether you’re already on that path or just starting it.
Through a curated product directory, research-backed articles, and an honest, conversational voice, Nova Earth makes the world of plastic-free alternatives accessible and approachable.
We are here to share what we find, point to what works, and let you as our readers to navigate through your own journey and at your own pace.
And after this well written marketing explanation, come and read the real story behind us just a bit below:
100% VEGAN
We believe in a plant based living, for the animals, our health and the earth.
NON TOXIC
We check every ingredient in all of our products to avoid harmful chemicals.
PLASTIC FREE
Every product on the site is free of plastic and its different variations.
It started with a toothbrush..
And this is how it went:
It was one afternoon, where I found myself at the start of two full research days trying to track down a single toothbrush – one that was actually plastic-free AND vegan.
Two days! For a toothbrush!
I finally found one, picked it up, and headed out on a road trip with my partner.
Somewhere along the way, I mentioned it – almost as a throwaway comment – that it took me two days to find this little miracle.
That I had to dig through so many brands, cross-reference ingredients, check materials, read fine print, and that I wished there was just… one place to find all this non plastic, non toxic items that i’m obsessed about.
A place where someone had already done all of that research for me, so I didn’t have to.
But you know how the universe is sending you those clues, so I stopped mid-sentence, understanding that maybe I should be the one doing so.
I mean, I’ve spent years building websites, running SEO, optimizing systems and workflows. I know how to build something that could works. And I’ve spent just as many years building knowledge about the topic, learning about health and my body, being vegan, traveling the world and reaching the wildest places, you know.. and all of those things you can probably relate to if you’re here.
And after a few months of intensive work I lunched Nova Earth – a place for people like me that rather not spend two days on a toothbrush research.
So yes, this is it! Welcome!
And if you’re curious which toothbrush I ended up buying (and still using), follow me here >>